V kníhkupectve Bratislava - Nivy (Martinus) v anglickom jazyku odborné a náučné knihy od vydavateľstva Oxford University Press

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  34,95 €

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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In the tradition of Schroedinger's classic What Is Life?, this book is a tour-de-force investigation of the basis of life itself, with conclusions that radically undermine the scientific approaches on which modern science...

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The Selfish Gene is a classic exposition of evolutionary thought. In it Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles...

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  26,99 €

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