How Brands Grow
What Marketers Don't Know
- Vydavateľstvo
- Oxford University Press, 2010
- Počet strán
- 246
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ... Čítať viac
- Pevná väzba
- Angličtina
35,95 €
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