Odborné a náučné knihy

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications...

• Knihabrožovaná väzba
  21,95 €

  Viac ako 30 dní

Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým...

• Knihabrožovaná väzba
  9,01 €

  -18 %

  Na sklade 2 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná väzba
  41,50 €

  Na sklade > 5 ks

Out of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era...

• Knihabrožovaná väzba
  14,95 €

  Na sklade 4 ks

Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows...

• Knihabrožovaná väzba
  19,50 €

  Na sklade 5 ks

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná väzba
  30,97 €

  -5 %

  Do 3 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná väzba
  21,32 €

  -3 %

  Na sklade 1 ks

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated...

• Knihabrožovaná väzba
  15,40 €

  -3 %

  Viac ako 30 dní

Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...

• Knihabrožovaná väzba
  18,50 €

  Na sklade 1 ks

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

• Knihabrožovaná väzba
  16,95 €

  Na sklade 1 ks

Billionaire investors. If we think of them, it's with a mixture of awe and suspicion...

• Knihabrožovaná väzba
  14,95 €

  Na sklade 1 ks

I v době, kdy se komunikace jako taková stále více přesouvá z oblasti „klasických" komunikačních kanálů do sféry elektronické a multimediální, existují procesy a situace, ve kterých se bez zmíněných klasických prostředků neobejdeme...

• Knihabrožovaná väzba
  Vypredané

Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, ...

• Knihapevná väzba
  26,96 €

  Viac ako 30 dní

Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur...

• Knihabrožovaná väzba
  13,29 €

  -3 %

  Na sklade 1 ks

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

• Knihabrožovaná väzba
  25,19 €

  -3 %

  Viac ako 30 dní

Time is not money. Time is life force. Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company's profit and potential?Your time is far more precious than money...

• Knihabrožovaná väzba
  19,97 €

  -5 %

  Na sklade 1 ks

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena...

• Knihabrožovaná väzba
  14,50 €

  Viac ako 30 dní

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators...

• Knihapevná väzba
  29,50 €

  -5 %

  Do 3 dní

Leadership and engagement expert Mark C. Crowley shows how trading in the old business playbook for heart-led leadership strategies will create purpose-driven...

• Knihapevná väzba
  Vypredané

No one makes it alone. But there's a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have...

• Knihabrožovaná väzba
  Vypredané