Odborné a náučné knihy

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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  24,39 €

  -2 %

  Na sklade 1 ks

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  49,99 €

  -5 %

  Do 14 – 15 dní

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...

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  24,73 €

  -5 %

  Predobjednávka,
  vychádza 27. 6. 2024

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...

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  27,50 €

  Na sklade 2 ks

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful...

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  24,07 €

  -41 %

  Do 14 – 15 dní

Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what I need to know" and calling it a "must-read" for decision makers without expertise in finance...

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  28,50 €

  Na sklade 2 ks

The financial crisis of 2007–10 has presented a number of key policy challenges for those concerned with the long-term stability of the euro area. It has shown that price stability as provided by the European Central Bank is not enough to guarantee...

• Knihapevná väzba
  141,00 €

  Na sklade 2 ks

Industrial assets (such as railway lines, roads, pipelines) are usually huge, span long distances, and can be divided into clusters or segments that provide different levels of functionality subject to different loads, degradations and environmental...

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  184,46 €

  Do 22 – 27 dní

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  28,11 €

  -5 %

  Na sklade 1 ks

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author...

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  26,41 €

  -4 %

  Do 14 – 15 dní

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

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  32,88 €

  -5 %

  Na sklade 1 ks

Build A Business That Goes Beyond Paying Bills—It Changes Your Life. Life. Liberty. And the Pursuit of Entrepreneurship...

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  45,00 €

  Viac ako 30 dní

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

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  21,32 €

  -30 %

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Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face...

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  30,05 €

  Viac ako 30 dní

Forget 'fail fast, fail often'. This revolutionary book reveals how we get failure wrong - and how to get it right...

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  26,21 €

  -5 %

  Na sklade 2 ks

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...

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  18,64 €

  -2 %

  Na sklade 1 ks

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  21,95 €

  Na sklade 1 ks

The definitive comprehensive and foundational text for critically analyzing and applying actionable DEI techniques and strategies, written by one of LinkedIn’s most popular experts on DEI...

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  35,74 €

  -5 %

  Do 14 – 15 dní

Jak již z názvu vyplývá, zabývají se IFRS (Mezinárodní standardy finančního výkaznictví) primárně výstupem. Lidem zvyklým na účetní systém, který začíná vzorovou účtovou osnovou, pokračuje postupy účtování a končí finančními výkazy...

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