Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, then this is for you. This is a broad introduction to identity design - not branding - don't worry, you'll learn the difference.If you want book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.