Knihy o marketingu - strana 46 z 47

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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Discover the Best Strategies For Getting the Winning Edge! This book covers an incredible variety of strategies, techniques, and life style choices that can easily help you to accomplish your goals and win more often! Life ...

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Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention...

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This Student Solutions Manual is meant to accompany the trusted guide to the statistical methods for quality control, Introduction to Statistical Quality Control, Sixth Edition...

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No one likes to be criticized. But when feedback is necessary whether it's with a boss, someone we manage, or another co-worker it takes great communication skills to successfully get the message across with feelings and relationships intact...

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Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

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The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ...

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The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? ...

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With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

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The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length...

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Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...

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How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

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The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

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The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

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