Odborné a náučné knihy - strana 6 z 15

Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment...

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  28,54 €

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How to create a company that not only sustains, but surpasses–that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good". From the Inspired Protagonist and Chairman of Seventh Generation, ...

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  28,50 €

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Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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  26,33 €

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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by...

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  52,62 €

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In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field-analyzing the incompatible personas ...

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  18,86 €

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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

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  25,03 €

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This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross - cultural management available. For the Fourth Edition, the text has been extensively ...

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  64,86 €

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Get answers to your legal questions — in plain English! Find out how to protect your family, your money, your job, and your rights. If you're like most people, you probably don't know much about your legal rights and responsibilities ...

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  21,99 €

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The definitive guide to the principles and practice of experimental organic chemistry - fully updated and now featuring more than 100 experiments The latest edition of this popular guide to experimental organic chemistry takes students from their first...

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  83,85 €

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Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

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  37,50 €

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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author...

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  26,41 €

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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to...

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  28,74 €

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Now in a fully-revised new edition, this book covers the science and technology underlying cheesemaking, as practised today in the manufacture of hard, semi-soft and soft cheeses. Emphasis is placed on the technology, ...

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  205,23 €

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An advanced introduction to the simulation and hardware implementation of BLDC motor drives...

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  209,45 €

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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  33,73 €

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A guide to designing and implementing VPLS services over an IP/MPLS switched service provider backbone. Today's communication providers are looking for convenience, simplicity, and flexible bandwidth across wide area networks-but with the quality of ...

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  75,43 €

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Sensory testing and measurement are the main functions of sensory analysis. In recent years, the sensory and consumer field has evolved to include both difference testing and similarity testing, and new sensory discrimination methods such ...

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  235,71 €

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Featuring key topics within finance, small business management, and entrepreneurship to develop and maintain prosperous business ventures With a comprehensive and organized approach to fundamental financial theories, tools, ...

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  131,79 €

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Minkler and Wallerstein have pulled together a fantastic set of contributions from the leading researchers in the field. In addition to a fine collection of case studies, this book puts the key issues for researchers and practitioners in a historical, ...

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  86,43 €

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Fletcher's 1st edition of "Climate Change: What the Science Tells Us" places strong emphasis on the peer-reviewed literature in reporting the impacts of climate change on the ocean, terrestrial ecosystems, the water cycle, human communities,...

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  248,27 €

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